Brand Analysis is a comprehensive examination of your brand as it pertains to Legacy, Style, Legibility, & Positioning in the Category. We take a step by step approach to ensure that we are making conscious decisions that will tie in legacy packaging into new designs that will elevate your brand.

Idea Boards and or Mood Boards, show examples of design elements that are “food for thought”. They include examples of similar brands, brands with similar words, brands with color combinations that may inspire us, or simply brands that have interesting shapes. They help guide the designer’s thought and design process to understand the Brand Owner’s preferences, and what influences their consumers.

The Brand Creation Process is where the rubber meets the road. Our Design team takes the Brand Analysis, and Idea Board content into account to better target our Creative Design approach, and consists of 10 to 15 design iterations for client review. Based on customer and consumer feedback, they can refine one or several ideas into the final Brand design path.

The Final Asset you receive from Cyber Graphics after a brand development project is the BRANDING GUIDELINE DOCUMENT. This extensive document consists of many pages detaining everything a Brand Manager needs to know about their brand, PMS Colors, Primary and Secondary Fonts Used, Digital Branding Assets in various formats, (PDF, JPG, PNG, SVG etc.)